International Brand Identity: How to Combine Global Consistency with Local Relevance

In an increasingly interconnected world, brands are challenged to maintain a consistent identity while adapting to the cultural specificities of each local market. This panel brings together international and local marketing leaders to share their experiences and insights on how to navigate the imperatives of a global brand strategy and the needs of local adaptation.

Vanessa Bellalou (CANAL+ INTERNATIONAL) and Charlotte Nizieux (Zoom Video Communications) will discuss the strategies, tools and processes they use to ensure their brands remain relevant, authentic and inspiring in diverse cultural contexts. Moderated by Hugues Pastoor (Frontify), this session will explore the themes of adaptability, digital asset management, and the balance between local creativity and brand consistency.

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