Optic 2000: When PIM and DAM join forces for next-generation content management

Immersion in an ambitious digital transformation project! Discover how a leader in optics is rethinking its content management strategy, from 360° shooting of glasses to multichannel distribution, including image rights management.

On the program:
The challenges that triggered this transformation project
Current management of content produced with PIM
Why and how to integrate a DAM into the ecosystem
The challenges of change management and support for internal teams
The future vision: between automation and centralization of content
Your speakers:
Cédrine MONTAGNE - Operational and Brand Communication Manager, Audioptic Trade Services
Henry-Joël MANANGA | SDR Manager, Keepeek
Cyril SCELLES - Sales Director, Akeneo
A concrete feedback to understand the key steps of a successful digital transformation.

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